What Is Social Media Optimization (SMO)? A Guide for Content Marketers


All brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. But growing such a social media following isn’t easy. And it’s not enough to simply be present on a platform. That’s where social media optimization (SMO) comes in. It’s the way to get more engagement to subsequently increase your business’s reach.

According to a report by Hootsuite and We Are Social, there are 3.499 billion active social media users worldwide. You have the opportunity to reach active users, but you need to optimize your social media in order to do it. We’ll explain what social media optimization (SMO) is and how it relates to search engine optimization, offer some SMO tips, and share some examples of B2B companies that are killing it on social.


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